Friday, July 01, 2011

Friday Night Marketing News from Mediapost

Click & read:

by Sarah Mahoney
The big news, the NRF says, is that Amazon is moving fast. Powered in part by sales of the Kindle, it zoomed from No. 26 to No.19 on this year's list, with U.S. sales climbing 46.2% to $18.5 billion. And tech fueled another seismic power shift, with Apple Stores jumping more than 30 spots, moving to No. 21 from No. 52, with U.S. sales advancing 32.3% percent to $18 billion. ...Read the whole story >>
by Karl Greenberg
The app lets users shop, research and configure the division's lineup of crossovers and trucks. The GMC Showroom Mobile App, which is a free download, also has photos, videos, and competitive comparisons. It also lets users get local dealer inventories, get price quotes and current offers and schedule a dealer test drive. ...Read the whole story >>
by Karlene Lukovitz
The #1 red soda brand Big Red is returning to TV for the first time in more than 25 years, as part of a new "Tastes Good to Be Different" integrated campaign. The campaign celebrates the nearly 75-year-old brand's "indescribable flavor" and its fans, who "like being different." (The advertising's sub-tagline: "Taste It. You'll Get It.") ...Read the whole story >>
by Tanya Irwin
Hilton Garden Inn is launching an integrated ad campaign developed to speak to today's travelers through shorthand and acronyms. With the popularity of texting and other social networking, the campaign employs the use of terms from guests' business and social lives: EOD, ROI and B&B. ...Read the whole story >>
by Aaron Baar
Between July 1 and Sept. 30, Virgin America passengers flying between San Francisco and Boston, Chicago or Dallas-Fort Worth will be able to check out a Chromebook to use on their flight, along with free WiFi, provided by Google. ...Read the whole story >>

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