Click & Read:
Automotive
by Karl Greenberg The automaker says it is also launching partnerships with a number of emerging artists across various genres of the music industry, with each artist taking a 2011 Jeep Compass on tour and posting live tweets and updates along the way. The artists involved include Alberta Cross, hip-hop artist Elzhi, and rapper MGK. ...Read the whole story >>
Airlines
by Tanya Irwin
School may be out for summer, but JetBlue and PBS Kids are partnering for a program that encourages children to keep reading. JetBlue is sponsoring in-flight and online literacy resources, community reading events and a partnership with First Book, a nonprofit organization that provides new books to children in need. ...Read the whole story >>
Spirits
by Karlene Lukovitz In an extension of its "Bacardi Together" campaign, Bacardi rum has launched a multi-platform effort employing Live Nation Entertainment's digital, mobile and social media properties. Live Nation owns Ticketmaster.com, as well as LiveNation.com. ...Read the whole story >>
Conference
by Karl Greenberg
Jamal Baksh, partnership and data services specialist for the New York regional office of the U.S. Census, said the demographic has seen "explosive growth," and that South Asians are now the second-largest subset among all Asians, after Chinese. ...Read the whole story >>
Food
by Gavin O'Malley "We wanted a smart yet engaging media campaign around the Chiquita Rio Web site that could provide trackable, measurable results for our brand," aid Craig Stephen, vice president North American Bananas and Fresh Select. To reach the target audience -- parents and their children -- Gotham Direct targeted top online parenting sites. ...Read the whole story >>
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