Thursday, June 30, 2011

Thursday Night Marketing News from Mediapost

Click & Read:

by Karlene Lukovitz
The in-store media platform -- being touted as a breakthrough in the booming shopper marketing arena -- enables measurable digital communications to consumers throughout the store, extending the television model into the retail environment and making retail a plannable media destination, according to its creator. ...Read the whole story >>
Financial Services
by Tanya Irwin
For the first time, satisfaction with price is higher among unbundled customers than among bundled customers, J.D. Power & Associates says. "Customers have come to expect a discount for holding multiple policies with their insurer, and it appears that the positive effect of this discount has become diluted." ...Read the whole story >>
by Sarah Mahoney
The offer, which will be available at stations in 18 states, is only good for those using a reloadable Walmart gift card, Walmart MoneyCard or Walmart credit card, and is scheduled to run through the end of September. ...Read the whole story >>
by Karl Greenberg
A new study out of Ryerson University in Toronto suggests that loyalty programs may not be so profitable for some brands and that some companies may be better off not offering this type of customer incentive. ...Read the whole story >>
by Karl Greenberg
The effort, via Miami-based Zubi Advertising, brings in three Univision on-air personalities from different shows to help promote an online sweepstakes offering three winners a chance to have "day in the life" media adventures with the three personalities, and one grand prize winner to have a new 2012 Focus. ...Read the whole story >>
Financial Services
by Mark Walsh
Small businesses now have a new way to buy advertising on Facebook: rewards points earned from their American Express accounts. It marks the first time a company has connected a customer rewards offer to social media advertising. ...Read the whole story >>

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