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Click & Read:
Retail
by Sarah Mahoney "In the big-ticket category, stores like Sears, Best Buy, and Lowe's have certainly been doing this for a while," Neil Stern, senior partner at McMillanDoolittle, a retail consulting company, tells Marketing Daily. "What's different here is that it shows how this is migrating more and more to the mass market." ...Read the whole story >>
by Karl Greenberg
Nissan has big plans for the next six years, and some of it comes in hindsight. The company's new six-year business plan, "Nissan Power 88," means that by the end of fiscal 2016, if all goes as planned, Nissan will have a global market share of 8% and increase its corporate operating profit to "a sustainable" 8%. ...Read the whole story >>
Food
by Karlene Lukovitz That approach came about because the marketing team was so impressed by the "passion and pride" the employees feel about the products, and wanted to share that with consumers, explains Brandi Unchester, senior brand manager, frozen and refrigerated breakfasts, Pinnacle Foods. ...Read the whole story >>
Entertainment
by Aaron Baar
The image of a "gamer" as someone who sits on a couch in the basement while playing Sony PlayStation or Xbox 360 is fading, as the abundance of new platforms and delivery systems is changing. ...Read the whole story >>
Restaurants
by Tanya Irwin "The 'Make it an IHOP day' campaign taps into something that our guests have told us: That starting or finishing their day with great food and a great experience at IHOP makes their whole day better," Joe Adney tells Marketing Daily. "The new campaign is designed to build an emotional connection with guests through a 'pay it forward' feel." ...Read the whole story >>
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