Wednesday, June 29, 2011

Wednesday Night Marketing News from Mediapost

Click & Read...

by Karlene Lukovitz
One element of the integrated campaign: The two brands, with support from the USO, have launched "America's Super-Soldiers," a co-branded, Facebook-hosted contest. (In the movie, Captain America is created as part of a secret "Super-Soldiers" project.) ...Read the whole story >>
by Sarah Mahoney
Nielsen looked at women in 21 countries, and found that almost 80% of those respondents in developed countries say that the role of women will change, and 90% say it will be for the better. Women in emerging markets are more likely to believe their daughters will find better opportunities than they did. ...Read the whole story >>
by Aaron Baar
"If they focused a lot on their first party titles out of the gate, consumers would be happy," Interpret's Michael Cai says. "[But] they tried to let third-parties develop the games, and consumers aren't thrilled. They are holding off purchases until they see those [franchise] games." ...Read the whole story >>
by Karl Greenberg
Since the recession, are the 58 million adults and 24 million households that belong to the affluent category still buying? According to a new survey-based study by Ipsos Mendelsohn, they are, in fact, starting to feel better about the economy after their sentiment dipped to a low in April this year. ...Read the whole story >>
Packaged Goods
by Karl Greenberg
"We believe that young, male-focused online content is a burgeoning market," says Marc Broccoli, marketing director at Brut parent Idelle Management Co. "BNN offers us a way to engage with a young male demographic that is important to our brand by allowing them to connect through a creative, humorous digital media platform." ...Read the whole story >>
Packaged Goods
by Tanya Irwin
The winning rescue organization, pet and owner will win a trip to Philadelphia and be honored in the main ring prior to the start of the National Dog Show presented by Purina, which airs on NBC on Thanksgiving Day. ...Read the whole story >>

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