Wednesday, June 22, 2011

Wednesday Night Marketing News from Mediapost

Click & read to your kids?

by Aaron Baar
In April, Boost topped the list of pre-paid companies in a recent J.D. Powers' survey for customer satisfaction. Boost Vice President Andre Smith spoke with Marketing Daily about the company, its prospects and the industry as a whole. ...Read the whole story >>
by Karlene Lukovitz
Every one of the 148 food/beverage/consumer products companies analyzed (using publicly available information) showed sales growth in 2010, with 2.9% growth for top performers and 1.5% growth for the bottom quartile. Most sales growth came organically and from acquisitions, with the strongest organic growth coming from emerging markets in Latin America and Asia. ...Read the whole story >>
by Tanya Irwin
Sheraton has never launched a campaign with digital assets like "Meet You There," says Hoyt Harper, global brand leader for Sheraton Hotels & Resorts. The effort is aimed at reaching new conquests as well as re-engaging with former guests, he adds. ...Read the whole story >>
by Sarah Mahoney
Although 81% of marketers say the idea of category management is either very or extremely important, according to Kantar Retail's 2011 Category Leadership Benchmarking Study, only 72% of retailers agree, down from 78% two years ago. Mass stores and convenience retailers are even less likely to rate category management as important. ...Read the whole story >>
by Karl Greenberg
"Max and his son made their way homeward bound, when mischievous rain fell down, down down; safety was threatened by every roguish drip, they slipped and slid, they couldn't get a grip." The Michelin man appears at roadside throwing tires like Frisbees. ...Read the whole story >>
by Karl Greenberg
"For the average consumer looking to purchase a new vehicle, especially during these times of rising gas prices, they see more value in smaller vehicles with traditional gas engines -- some of which approach 40 mpg -- rather than hybrids or even electric vehicles," said Doug Scott, senior vice president, consulting, GfK Automotive. ...Read the whole story >>

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