Monday, June 20, 2011

Monday Night Marketing News from Mediapost

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by Karlene Lukovitz
On average, these health-conscious consumers patronize one or more of the leading chains (McDonald's, Subway, Burger King and Wendy's) nearly four times each month. "Health" is not their only criterion for choosing menu items -- in fact, value or taste more often drives their fast-food menu choices. ...Read the whole story >>
by Karl Greenberg
Speaking at the monthly gathering of the International Motor Press Association on Friday, George Magliano, principal auto economist, Americas, for IHS' Global Insight research division, predicted: "We will get jobs back, and auto prices and profits are there even if volume isn't. We will see more small cars, better prices for small cars." ...Read the whole story >>
by Tanya Irwin
In honor of the Dallas-based airline's 40th birthday, the group will complete 40 coast-to-coast projects with the help of Southwest employees. Sony Corp., The Coca-Cola Co. and American Eagle Outfitters are contributing sponsors of the tour. ...Read the whole story >>
by Sarah Mahoney
Bargain hunters, who discovered the dollar-store format in droves during the recession, haven't lost their taste for the low prices and convenience this format offers: Dollar General says affluent shoppers continue to be its fastest-growing customer segment. ...Read the whole story >>
by Karl Greenberg
The new program, which integrates a virtual Ford showroom with a console game, also makes the Dearborn, Mich.-based automaker the first company to launch a branded space within the North American version of PlayStation Home, a free platform for PlayStation 3. ...Read the whole story >>

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