Click & Read, (Or Read, Click & Read):
Electronics
by Karl Greenberg Microsoft and BBDO say the study's results apply Jungian archetypes to give each device a "personality." It also sheds light on similarities and differences among the 1,500 consumers in China, Russia, Saudi Arabia, UK and the U.S. who were involved in the study. ...Read the whole story >>
Entertainment
by Aaron Baar
According to a new study released by entertainment, media and technology research firm Interpret, women now comprise equal market representation among interested game players. The company's recent New Media Measure finds that female console game use has increased over the past two years, and not just for the family friendly Wii system. ...Read the whole story >>
Research
by Tanya Irwin Customer satisfaction results for five industries show improvement for dining and lodging, but a downturn for air travel with Delta Air Airlines at the bottom of the heap, according to the American Customer Satisfaction Index. ...Read the whole story >>
Retail
by Sarah Mahoney
John Burbank, president, Strategic Initiatives, Nielsen, tells Marketing Daily, "Consumers can now shop anywhere they might be, at any given moment. That's a big change from 10 years ago, when they had to be at their home computers." He adds that consumer acceptance of online grocery shopping is considerably higher in Europe. ...Read the whole story >>
Retail
by Karl Greenberg "We feel the transformation of the website is an attention-grabber for site visitors, exhibiting some fun," Garth Ely, Goodyear brand marketing director tells Marketing Daily, "but still offering all of the information tire shoppers need in just a click away. Obviously, 'Cars 2' is destined to be a big commercial hit, and we want to show consumers that Goodyear is intimately involved." ...Read the whole story >>
Food
by Karlene Lukovitz
The concept, based on make-believe "insurance" certificates (which come with coupons), builds off a core insight driving the larger campaign: Adults still love Kraft Macaroni & Cheese, but often feel that they have to enjoy it surreptitiously by sneaking bites while they're preparing or serving it to their kids. ...Read the whole story >>
Spirits
by Joe Mandese
During Monday's Media Festival sessions, Diageo CMO Andy Fennell reminded attendees that despite all the rapid and rampant changes taking place with consumers and media technology, "the fundamentals of marketing still work." ...Read the whole story >>
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