Tuesday, June 14, 2011

Tuesday Night Marketing News from Mediapost

Ford, Nissan and a few other non-automotive stories...

by Karl Greenberg
McClary, who says players of the game are pretty evenly split male and female 18 to 34 years of age, "which is a perfect fit for Focus," adds that gaming has broadened so much over the past four or five years that it has to be considered a medium, rather than merely a pastime. ...Read the whole story >>
by Tanya Irwin
Kimpton Hotels has linked with upscale bag maker Tumi for a promotion to award loyal customers for frequent stays. However, the partnership comes on the heels of a seemingly more long-term link-up between Tumi and JW Marriott, announced Sept. 8. ...Read the whole story >>
by Karl Greenberg
The first spot in the campaign features glass beakers stacked up on glass shelves. Each beaker contains a different kind of fuel, whether hydrogen, ethanol, natural gas, gasoline, algae-based fuel. The camera pulls back to reveal that the beakers are stacked by the hundreds, forming a wall of glass and liquid. Perfect for a bull-in-a-china-shop event. ...Read the whole story >>
by Aaron Baar
The new campaign, which touts the company's commitment to reduce carbon dioxide emissions, increase resource recycling, save and reuse water and raise environmental consciousness, will feature 30- and 60-second commercials to air during "The World Heritage Special" monthly programs running on the National Geographic channel. ...Read the whole story >>
by Gavin O'Malley
"Our collaboration with AOL's Patch increases the scale and reach of the Serve platform and helps bridge the divide between online commerce and offline deals," stated Dan Schulman, group president of Enterprise Growth at American Express. ...Read the whole story >>

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