Thursday, June 16, 2011

Thursday Night Marketing News from Mediapost

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by Karl Greenberg
Marissa Hunter, head of advertising for Ram Truck brand, tells Marketing Daily the common thread "is a collective desire on behalf of all our brands to build new personalities, new identities and new consideration around the unifying objectives: validating product attributes, but also provoking consumers to look at us as they have not in the recent past." ...Read the whole story >>
by Karlene Lukovitz
The study found that just 3% of households with kids in the defined age range are tech "backward" (go out of their way to avoid technology). And while 36% are tech "neutral" (less reliant on tech than the average person, have incorporated it into their lives on only a basic level), 42% are tech "forward" (they've integrated tech into their lives in a significant way and have difficulty functioning without it). ...Read the whole story >>
by Aaron Baar
The game, called "Oceans of Treasure," challenges people to find 20 prizes, including a grand prize of $1 million, that have been scattered throughout the virtual oceans on Google Earth. Reached via a Facebook app, the game is the first to use the Google Earth program for a game, adding a realistic feel to treasure hunting. ...Read the whole story >>
by Sarah Mahoney
There are indications women will continue to beef up their beauty bags in the months ahead. NPD's Economy Tracker finds that 35% of those it surveyed intend to either maintain or increase their spending in cosmetics and fragrances, up 2% from last year at this time -- even given increases in gas and grocery prices. ...Read the whole story >>
Financial Services
by Tanya Irwin
According to Chicago-based Mintel Comperemedia, cash in particular is becoming the enticement of choice, as 23% of credit card offers in January-April 2011 included an additional cash incentive, compared to just 1% during the same period in 2007. ...Read the whole story >>
by Karl Greenberg
"I think, especially if you are marketing any kind of digital entertainment activity, you should know it is not always mom who the kid is running to, or who is enjoying the digital experience with their child. It is perhaps more likely to be dad. So when you tailor your marketing language, it shouldn't put him off. Acknowledge he's a partner, too." ...Read the whole story >>

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