Monday, June 13, 2011

Monday Night Marketing News from Mediapost

Click & read:

by Karl Greenberg
Cars aren't clothes, but online auto research and shopping site is hoping Groupon and SocialLiving's daily deal model works in the world of big-ticket items. The Los Angeles-based company is launching a program, currently in beta in one market, called "Edmunds Exclusives." ...Read the whole story >>
Financial Services
by Tanya Irwin
Northwestern Mutual will have a strong advertising presence during the U.S. Open Golf Tournament, including TV spots on June 16 and 17 during ESPN's daytime and primetime coverage. In addition, print advertisements are running in June issues of GOLF Magazine and SI GOLF Plus. ...Read the whole story >>
by Karlene Lukovitz
For the second summer in a row, the company and its agency, DGWB Advertising & Communications (Santa Ana, Calif.) have set out actually to change consumer banana-eating habits in key markets, via the company's "Go Bananas After Dark Tour." What's more, they're reporting significant success. ...Read the whole story >>
by Aaron Baar
The spots speak of Insight's offer of unlimited calls, voicemail and caller ID for $25 a month as "Phone 2.0." "The idea behind that is to get the phone plugged in, but also to get plugged in with Insight because there are more things to come. Insight 3.0 will have really phenomenal features." ...Read the whole story >>
by Karl Greenberg
The show includes seven driving courses that are delineated by vehicle type -- performance cars, sedans, trucks and SUVs, and the Volt, which gets the only on-road course. Competitive vehicles from Toyota, Lexus, Honda, Acura, Nissan, and Ford are on hand. The exhibition also has areas with interactive games from the likes of Wii, PlayStation, and Xbox. ...Read the whole story >>
by Sarah Mahoney
Lululemon isn't alone in predicting big sales gains for the $31 billion women's sports and active wear market. Gap Inc. says it will continue to expand its Athleta brand, which competes directly with Lululemon, with 10 stores scheduled to open by year end. ...Read the whole story >>

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