Friday, June 17, 2011

Friday Night Marketing News from Mediapost

Click & Read to your hearts content:

by Karl Greenberg
Marian Salzman, trendspotter and CEO of the agency's worldwide PR operations, decided to do a mid-year, Janus-like gaze backward and forward. Salzman said using trends as part of brand strategy is the only way to be proactive and plan for long-term success by identifying driving forces. ...Read the whole story >>
by Sarah Mahoney
Baby Boomer women are actually less worried about price, and more open to new ideas, than Gen X shoppers, while Gen Y women love direct mail. Marketing Daily asked Janet Tonner, Vertis' director of research and analytics, to dish about the research, based on a survey of 2,500 adults. ...Read the whole story >>
by Karlene Lukovitz
While noting that the industry has "a lot of ground to recover and still faces many challenges," Technomic president Ron Paul stressed that it's encouraging to confirm that improvements in the U.S. economy are beginning to translate into improved performance for the leading chains. ...Read the whole story >>
Packaged Goods
by Aaron Baar
The effort, which apes the look and feel of a horror movie, is meant to depict the fear people may have of what can happen to their clothes in the washing machine, while underscoring Woolite's long-held positioning that it helps protect clothing. ...Read the whole story >>
by Tanya Irwin
The launch of Simply Naked follows a growing consumer trend that names "simplicity" as the latest driving force in new product development, says Nicole Glenn, marketing director for Simply Naked Wines. When the company asked consumers what attracted them to Simply Naked wines, 52% attributed "simplicity" as their main motivation. ...Read the whole story >>
by Karl Greenberg
Guardian Media Entertainment will join in an equity partnership with NBC Universal wherein the latter will give cross-platform media support around content and product launches for the project. The deal, which supplements marketing and promotion from the NHL and clubs, includes a multimillion-dollar commitment. ...Read the whole story >>
by Sarah Mahoney
Safeway, which already dominates the organic-products market with its O Organics line, is rolling out Open Nature, yet another store brand. But with this one, which has all product ingredients listed on the front of the package as well as the back, "we're responding to consumer demand for transparency, and we're telling them exactly what we mean by natural," Nancy Cota, Safeway's VP/innovation and new product development, tells Marketing Daily. ...Read the whole story >>

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