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Automotive
by Karl Greenberg The effort is timed with the inauguration of the automaker's new plant in Chattanooga, Tenn., which VW says is one of the greenest automotive factories in the world. It presages "Blue Motion," which (like BMW i, BMW's own urban mobility sub-brand) will be a new-technology division devoted to developing and producing alternative transportation products. ...Read the whole story >>
Hospitality
by Tanya Irwin
Choice Hotels is a true "brand of the people," said Bruce Dincin, senior director of marketing and advertising for Choice Hotels. "This campaign is a reflection of our commitment to listening to our guest's needs and desires and giving voice to the average value seeking American traveler," Dincin tells Marketing Daily. ...Read the whole story >>
Electronics
by Aaron Baar "It's really something we came up with for people to inspire others to create things through our products," Rob Altman, manager of camera and video marketing for Canon USA, tells Marketing Daily. "We want people to use their cameras to inspire others." ...Read the whole story >>
Retail
by Sarah Mahoney
People who bring clothing donations into their local Gap store through May 29 earn a 30% discount on purchases that day, including both regularly priced and sale merchandise. Gap is also supplying volunteers for Goodwill's volunteer initiatives in communities nationwide, Lauren Lawson-Zilai, a spokesperson for Goodwill, tells Marketing Daily. ...Read the whole story >>
by Karl Greenberg One element of the promotion includes a 30-second spot commercial called "Pitties" (as in people working in a racing pit-stop) that is thematically tied to the movie: it carries the message that you can't always be ready for the slings and arrows of outrageous fortune but State Farm agents are. ...Read the whole story >>
Food
by Karlene Lukovitz
A new survey commissioned by the Pew Charitable Trusts shows significant majorities of U.S. voters in favor of providing the Food and Drug Administration with more funds to implement food safety measures and saying that they would be willing to pay more for their food to do so. ...Read the whole story >>
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