Monday, May 23, 2011

Monday Night Marketing News from Mediapost

Just click and read.... I'm too busy to be clever, or snarky...

Packaged Goods
by Karl Greenberg
Rich DelCore, P&G's director of global brand entertainment and VP of its Productions unit, says one impetus that set the company looking for new media platforms was the demise of soap operas P&G has historically been involved with -- "Guiding Light," and "As The World Turns." ...Read the whole story >>
by Karlene Lukovitz
Launching today, the initiative will encourage Latina women to share recipes and tips related to the cooking of their cultures by spotlighting Oropeza and employing all of Comida Kraft's media assets. Those include the cross-Kraft-brand Hispanic food platform's online hub; its Facebook page; mobile; public relations; word-of-mouth marketing efforts, and its magazine. ...Read the whole story >>
by Tanya Irwin
The strategic vision for the Wisconsin campaign was based on research conducted by the Department of Tourism over the last three years. Research showed Wisconsin held a unique position in that travelers across the Midwest not only viewed Wisconsin as a fun destination, but also judged it more fun when compared to other states competing for the same traveler dollar. ...Read the whole story >>
by Sarah Mahoney
"Worries about external factors, like economic trends where retailers are basically helpless, have subsided," Doug Hart, partner in the retail and consumer product practice at BDO USA, tells Marketing Daily. "They know consumers are spending. The concern now is, 'How do we get our share?'" ...Read the whole story >>
by Karl Greenberg
Troy-Bilt is taking a different approach both in medium and message. The company is talking about the quality and technological savvy that goes into its walk-behind mowers with a campaign focusing on a series of online videos. The effort is, in fact, Troy-Bilt's first campaign to rely solely on digital media. ...Read the whole story >>
by Aaron Baar
The onset of allergy season can bring with it sore and scratchy throats. To remind people that its lozenges can provide relief during times of itching, scratching and sneezing, Halls staged a guerilla marketing event in Boston that was broadcast over the Internet. ...Read the whole story >>

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