Thursday, May 26, 2011

Thursday Night Marketing News from Mediapost

Click & Read:

by Karl Greenberg
New York City is launching a global campaign to promote Lower Manhattan, an area comprising the financial district, Battery Park City, and the waterfront harbor. The effort -- "Get More NYC: Lower Manhattan" which begins June 1 -- extols the virtues of Lower Manhattan hotels, restaurants, shops, history, museums, and other attractions, including the 9/11 Memorial, which the city says will open on Sept. 12. ...Read the whole story >>
by Sarah Mahoney
Maya Moore, a two-time NCAA Women's Basketball National Champion and college basketball's all-time leader in games won as a player, is one of the most celebrated athletes in the history of college athletics. She led the University of Connecticut Huskies to back-to-back NCAA titles in 2009 and 2010. ...Read the whole story >>
by Aaron Baar
"Our thinking was guided by Kyocera's president, who believes we're really in a new world where people really have to watch what they're doing in terms of controlling costs," Livingston Miller, president of Seiter & Miller, the agency behind the campaign, tells Marketing Daily. "What we tried to find was someone who was credible -- particularly an economist." ...Read the whole story >>
by Karlene Lukovitz
Americans are expected to increase consumption of sweet snacks and desserts three times more than Canadians over the next decade. Canadians as a whole are more inclined to favor salty and savory snacks foods such as cheese, chips and crackers -- in fact, their consumption of these foods will outpace population growth over the next 10 years. ...Read the whole story >>
by Tanya Irwin
DoubleTree by Hilton is launching a year-long, global rebranding initiative that includes operational, marketing, advertising, online, social media and internal/external communications channels. The multimillion=dollar awareness initiative is the largest brand campaign for the brand in nearly two decades. ...Read the whole story >>
Packaged Goods
by Karl Greenberg
The television, print, digital, social media, point-of-sale, out-of-home and radio effort centers on creative by ad agency Mother and production house Brand New School that makes the human torso something of a palimpsest for various pursuits, with animation representing various jobs, hobbies, escapes and disasters superimposed thereon. ...Read the whole story >>

Sphere: Related Content

No comments: