In case you were still wondering where this whole social media and internet fad is going...
At least 5 of the 14 stories in the Wednesday Night Marketing News from Mediapost are about social and/or web:
Entertainment
by Aaron Baar The NFL, MLB and NHL Facebook communities have a combined 5.2 million Facebook fans. The Los Angeles Lakers, the most-"liked" individual sports team in the U.S., has 8.2 million. So it's saying something that gaming company EA Sports has just surpassed 10 million fans (covering all of its brand and franchise pages). But that milestone didn't come without some effort. ...Read the whole story >>
Automotive
by Karl Greenberg
Robin Daniels, director of product marketing at Salesforce.com, tells Marketing Daily that the collaboration gets the car into the social media space, which it has not been part of heretofore. "This network gives customers an opportunity to connect in a new way and in real time." ...Read the whole story >>
Financial Services
by Tanya Irwin
Social media engagement continues to play a significant role in San Francisco-based Visa's ongoing U.S. marketing efforts. The campaign gives travelers a new tool to share their experiences through a Facebook application, Memory Mapper, which uses Google Maps satellite technology and a person's own photos, videos and captions to chronicle a visual story of their travels for a unique keepsake to share with friends and family. ...Read the whole story >>
Retail
by Sarah Mahoney
Disney isn't alone. Such chains as Macy's, Subway, Target, Zumiez, Saks and Urban Outfitters have recently announced stepped-up expansion plans, which retail experts say is another sign that the economic recovery is on solid footing. ...Read the whole story >>
Spirits
by Karlene Lukovitz An anchor of the new campaign is a 30-second TV spot, "Inventions," from Young and Rubicam. The spot reviews human inventions over the centuries designed to help them get together -- including fire, the wheel and light -- leading up to: "... and over a century ago, we invented Bacardi, to bring it all together." ...Read the whole story >>
Automotive
by Karl Greenberg
But Edmunds.com says the propensity within the safety "culture" in the U.S. to mitigate human behavior as a factor in the safety or danger of machines compelled Toyota and government to behave as if a real, fixable, mechanical or electrical problem was at fault in accelerations, rather than problems that might have had a source in behavior. ...Read the whole story >>
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