Friday, May 27, 2011

Friday Night Marketing News from Mediapost

Due to the miracle of pre-scheduling and working ahead, I'm not online at the moment.

But there will be the usual 3 updates a day all weekend including Memorial Day...

by Karl Greenberg
The 20-year Nissan veteran, who has held management positions in marketing operations, brand management, market intelligence and marketing communications tells Marketing Daily that the move splits marketing operations at the company but also aligns with an industry trend toward created a dedicated social media position. ...Read the whole story >>
by Sarah Mahoney
Last month, Wal-Mart spent $300 million to buy social media firm Kosmix; this week. Dunnhumby -- owned by Wal-Mart rival Tesco -- snapped up Bzzagent, a Boston-based social marketing firm. Dave Balter, CEO and founder of Boston-based Bzzagent, tells Marketing Daily what's driving the trend. ...Read the whole story >>
by Karlene Lukovitz
Consumers took to Pretzel Crisps because they offer "all of the crunchy essence of pretzels, without all the doughy filling," and because like more traditional crackers, they can be paired with other foods or used to dip, sums up Abbenante. (The brand drove massive exposure early on by making small packages for distribution on airlines.) ...Read the whole story >>
by Tanya Irwin
Celebrities are known for having their fair share of "baggage" (just ask the folks at TMZ). But JetBlue Airways is asking them to unload another kind of baggage -- carry-ons, party purses, briefcases, guitar cases and other bags -- for a celebrity auction. ...Read the whole story >>

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