Monday, May 16, 2011

Know Anyone With Land Rover?

When I was a kid, before I got my drivers license, I had a Land Rover.

The Matchbook cars version.

I think it was the National Geographic Specials they used to run a few times a year about going to Africa and other exotic places that caught my interest.

But then I sort of forgot about them until a friend of mine had one a couple years ago.

This off the radar problem is one of the stories in the Monday Night Marketing Update from Mediapost:

by Karl Greenberg
Imagine being away from home for 10 years, coming back and finding that someone redesigned your house. Kim McCullough might have felt a bit of that two months ago, when after a decade-long absence, she returned to Land Rover North America as Brand VP. ...Read the whole story >>
by Sarah Mahoney
"We wanted to get away from the lofty and generic look of our competitors," says David Srere, co-president/ CEO and chief strategy officer at Siegel+Gale. He adds that the colorful graphics will appear on packaging, digitally, point-of-sale, and eventually, in consumer advertising. "The idea was to show people the beautiful, vivid world they can enjoy in these lenses." ...Read the whole story >>
by Karlene Lukovitz
Kraft Foods' string cheeses -- branded Polly-O on the East Coast and Kraft elsewhere in the country -- are teaming with Six Flags Entertainment Corp. for a multiplatform "Twisted Fun" promotion this summer. The promotion also brings in a sustainability element, through a partnership with the TerraCycle, Inc. "upcycling" company. ...Read the whole story >>
by Aaron Baar
The iPad is many things, but it's not necessarily a PC-killer. According to The NPD Group, only 14% of early iPad adopters (those who owned an iPad for six months or more), bought the device instead of a PC, and the rate dropped to 12% among people who purchased an iPad more recently. ...Read the whole story >>
by Tanya Irwin
The Minneapolis-based company has launched a Web site and blog where users can view fan-created videos and exchange ideas on sustainable packaging and green initiatives. Included on the site is a "Think Green" video that showcases why bags are a smarter packaging solution. ...Read the whole story >>
by Karl Greenberg
Jeff Bezos, president, CEO and chairman of the board at Amazon, held forth before a full house at the Yonkers, N.Y., headquarters of Consumer Reports during its ShopSmart symposium this week. He spoke on everything from feedback-abuse to the future of online marketing and the importance of a corporate vision that transcends ...Read the whole story >>
by Karlene Lukovitz
Craft beers' appeal has always resided in their distinctive, individualistic tastes and identities. That's certainly true for Breckenridge Brewery of Colorado -- which, in an unusual move for a craft brewer, is running regional TV ads that spotlight those characteristics by spoofing big beer brands' advertising. ...Read the whole story >>

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