Tuesday, May 17, 2011

I Found This Boring, But...

maybe that's just me.

Weeknights at 6pm I post the Marketing Daily email I recieve and usually I find at least one story I want to read more about.

Not today.

But who says everyday has to be exciting?

Enough about me, here's the Tuesday Night Marketing News Update from Mediapost:

by Aaron Baar
Aside from some light branding on the YouTube page where the videos will be hosted and casual mentions and placement within the programming, Intel's presence will be light throughout the campaign. The intention is to focus on the story being brought to life and enabled by Intel. ...Read the whole story >>
by Karlene Lukovitz
A new study from the Chief Marketing Officer (CMO) Council points to three core elements that need to be in place: a strong mandate and unwavering support from the CEO; close, productive relationships with peers in the C suite; and early evidence that marketing is indeed performing expanded roles and enhancing business value (cultivating customers and driving sales and new revenue streams). ...Read the whole story >>
by Tanya Irwin
Budweiser plans digital support (including display ads) in multiple international markets, including the U.S., to help drive traffic to the Facebook page, a spokesperson tells Marketing Daily In addition, the campaign will have additional offline support in selected print, radio and point of sale in various markets. ...Read the whole story >>
by Karl Greenberg
A first-quarter analysis of retail activity by the Motorcycle Industry Council (MIC) shows that U.S. sales of motorcycles and scooters from major manufacturers rose 7.2%. "There has always been a connection between higher fuel prices and a rise in motorcycle sales," says Ty van Hooydonk, MIC communications director. "We are also seeing stronger sales of dual-purpose bikes." ...Read the whole story >>
by Sarah Mahoney
In announcing stronger earnings and sales, JCPenney says it is amping up its expense-reduction plans, and will deliver an additional $50 million in savings this year -- some based on more efficient marketing spending. ...Read the whole story >>
by Karl Greenberg
Nissan will have a presence at a dozen major races around the country -- including the New York City Marathon -- to promote the Leaf and other vehicles. There will also be a Facebook community page that includes a blog and video posts about motivation, training, gear, health, lifestyle, and the environment. ...Read the whole story >>

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