Friday, May 20, 2011

Friday Night Marketing News from Mediapost

3 updates coming Saturday, 3 more on Sunday, just like every single day on this website:

by Karlene Lukovitz
The goal of the Cheetos Billion Minute Break is getting brand fans to rack up a billion cumulative minutes goofing off online. The promotion is the first sponsored program being run on Quests, a new addition to Meebo's Web check-in system that rewards users as they visit sites. ...Read the whole story >>
Packaged Goods
by Aaron Baar
In the online free runner-themed game, participants complete challenges in urban and rural locations across nine international settings, including the U.S., Brazil, Australia, India, Russia, Germany, and France. The goal is for the runners to collect Reckitt Benckiser-branded kites placed around those areas in difficult-to-reach places. ...Read the whole story >>
by Karl Greenberg
Honda, which became sole provider of the Indy V-8 engines that power the cars in the IndyCar series starting in the 2006 season, has a big marketing push on deck for this year's keystone event of the series, the Indianapolis 500. In addition to sponsoring the pre-race show on ESPN, as well as on, Honda has a whole fleet of print, TV, and interactive ads during the coverage. ...Read the whole story >>
by Sarah Mahoney
Looks like Americans may be weathering high gas prices better than many expected. "Both the improving job market and strengthening economy are helping consumers cope better now than during the recent economic downturn," writes Todd Hale, SVP/ Consumer & Shopper Insights at The Nielsen Company, in his latest blog. ...Read the whole story >>
by Karl Greenberg
"It starts with employee recruitment and commences from the very first day. For example, USAA new employees rapidly learn what it is like to be part of the military: dining on MREs, looking at the world from the eyes of a soldier in Afghanistan needing to wire money to a sick parent." ...Read the whole story >>

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