Thursday, May 19, 2011

Beer on the Beech & A Road Tripping Contest

Sounds like the start of summer.

Or the Thursday Night Marketing Update from Mediapost:

by Tanya Irwin
More than 10,000 bottles and 1,000 12-pack cans will include the new beach packaging -- over five times more than the 2010 Corona "Win the Beach" promotion. "Consumers, retailers and wholesalers really drove the success of this program in 2010 and we responded to the demand for the program this year by creating our largest promotion to date," Crown Imports Chief Marketing Officer Jim Sabia tells Marketing Daily. ...Read the whole story >>
by Karl Greenberg
The contest, for which Honda is taking submissions until June 5, with voting starting June 8, includes a digital promotional campaign involving musicians who have made it big on YouTube. The automaker is touting the campaign with Twitter elements and with updates on the Sounds of Civic tab on the Honda Civic Facebook page. ...Read the whole story >>
by Sarah Mahoney
New research from Scarborough shows that 50 million homeowners, or 29%, are currently working on a landscaping project, making it the top DIY priority around the country. Painting/wallpapering is next, with 28%, followed by carpet/flooring projects, with 14%. More than half in the Scarborough sample say they have shopped at The Home Depot during the past year. ...Read the whole story >>
by Karl Greenberg
The Futures Company says "navigation" -- where to go, how to get there and what to do along the way -- and "curation" -- supplying acculturated Hispanics with a context for expressing their Hispanic identity -- will supplant mere "association" with Hispanic culture that has been the basis of marketing efforts directed at Hispanics until now. ...Read the whole story >>
by Karl Greenberg
The company is featuring eight such road trips as prizes in a consumer-content effort located at To get a shot at the road trips, people have to make and upload video pitches to the site. A panel will select finalists and there will be a final public online vote to choose two teams to participate in each road trip. ...Read the whole story >>

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