Tuesday, March 22, 2011

Tuesday Night Marketing News from Mediapost

Click & read:

Financial Services
by Tanya Irwin
The promotion is unique in that instead of just getting consumers to the Facebook page once in order to "like" it, it gets them to visit the page often during the 10-day contest in order to try to tag the photo. As of 2 p.m. March 21, more than 65,000 consumers had "liked" the page. ...Read the whole story >>
by Karl Greenberg
Spending more marketing dollars per vehicle than ever and facing an ever-more quickly metamorphosing media scenario, automakers need to be more cognizant than ever about what channels are working, and when to pull the plug on channels that aren't. ...Read the whole story >>
by Aaron Baar
As Credit Suisse analyst Jonathan Chaplin put it in a research note, the proposed deal is unprecedented. "We have never seen a deal with more regulatory risk be attempted in the U.S.," he wrote. But he added that it was "unlikely" AT&T would attempt the deal if its believed it wouldn't eventually earn approval (albeit with "massive divestitures and concessions," Chaplin said). ...Read the whole story >>
Food and Beverages
by Karlene Lukovitz
One week after PepsiCo made retro versions of Pepsi, Mountain Dew and Doritos a permanent part of the brands' lineups, Heinz Ketchup is readying a collector's edition glass bottle with a retro label, and Hostess is featuring '70s brand characters and bringing back Twinkies' original banana filling recipe. ...Read the whole story >>
by Aaron Baar
"Some consumers, given the choice at the same price point, prefer the larger screens," Ross Rubin, executive director of industry analysis, tells Marketing Daily. "It's not that the smaller screen sizes are not adequate. It's that given they've been priced at $199 in many cases, consumers are opting for the most screen real estate they can get." ...Read the whole story >>
by Karl Greenberg
Swiss chocolatier Lindt USA is serving as host sponsorship of the Sony Ericsson Open in Miami for the first time. Participating in the tournament, which takes place over two weeks, starting on Monday the 21st, is Lindt's global brand ambassador, Swiss tennis great Roger Federer. ...Read the whole story >>
by Sarah Mahoney
More than half of the small- and mid-sized businesses Office Depot surveys say the economy is headed in a positive direction, with 56% expecting it to improve. As a result, 70% are forecasting a jump in their sales, and 67% expect to see an increase in their profits. But there are still some big concerns, with 80% worried about inflation, and 74% fretful about financing. ...Read the whole story >>

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