Friday, March 25, 2011

Friday Night Marketing News from Mediapost

Click & read:

by Sarah Mahoney
With the much-ballyhooed launch of the Nintendo 3DS just days away, Best Buy, Target and GameStop are gearing up to make the most of the new game, which lets users see in 3D ... without putting on the goofy glasses. ...Read the whole story >>
by Karl Greenberg
Phillips-Van Heusen's Izod brand, as well as Honda and Verizon, are among the brands activating against the centennial of the Indianapolis 500 race on Memorial Day weekend. Izod, which is title sponsor of the Izod IndyCar Series, sponsored an event at New York's Classic Car Club of Manhattan to kick off the series, which begins this weekend with the Honda Grand Prix of St. Petersburg, Fla. ...Read the whole story >>
by Aaron Baar
For the four-week promotion, Samsung's TV division is blanketing SB Nation's NCAA section and its tournament hub with banner ads, including takeovers of NCAA team pages and sponsored content related to the tournament. In addition, the companies have sponsored a "Tweetstakes," ...Read the whole story >>
Food and Beverages
by Karlene Lukovitz
Like a sprig of Douglas fir in that martini? Adventurous chefs and mixologists have been using the aromatic Douglas in meat dishes, sauces, drinks and desserts for a few years, and home chefs are now picking it up at farmers' markets -- part of a trend termed "foraging" or "wildcrafting," reports CCD. ...Read the whole story >>
by Karl Greenberg
Americans who dream about having a Porsche in their garage don't have to envision leaving it there until the weekend. That's the message of a new campaign that eschews mountain roads and high-speed driving imagery for real-life experiences. The campaign, "Engineered for Magic. Everyday," shows people doing such very unsportscar-like activities. ...Read the whole story >>
by Tanya Irwin
One in five U.S. consumers says a bad customer experience leads him/her to switch brands, according to a Satmetrix study. Companies can improve customer retention and acquisition by reallocating a portion of their advertising budget toward programs that improve customer experience and increase positive word of mouth. ...Read the whole story >>

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