Monday, March 21, 2011

Monday Night Marketing News from Mediapost

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by Karl Greenberg
"Some of the automakers are starting to realize now what components they are going to run out of," says Jeff Schuster, head of industry analysis at J.D. Power & Associates. "And that they will exhaust their supply of products like batteries or wiring. We are only starting to see the beginning of this." ...Read the whole story >>
by Sarah Mahoney
Estée Lauder is launching a new skincare line called Idealist, and to emphasize how well the products work on all types of skin, the company is making a multicultural splash with the marketing campaign. Both TV and print ads will feature models Joan Smalls, Liu Wen and Constance Jablonski, with an "Every Woman Can Be Beautiful" theme. ...Read the whole story >>
by Karlene Lukovitz
Heineken USA's Tecate beer brand, which up to now has focused its U.S. marketing on Mexican male immigrants, is expanding its target audience to all male Hispanics for its new 2011 "Celebration" campaign. ...Read the whole story >>
by Tanya Irwin
A video message from Kid Rock is included on the microsite promoting the tour at The site also includes interviews with each of the artists under the headline "Profiles in Bold." The Deerfield, Ill.-based brand also is promoting the music series and giveaways on its Facebook page and on Twitter. ...Read the whole story >>
by Karl Greenberg
Scott Burgess resigned last week as auto critic at the Detroit News soon after his editors, following an advertiser's suggestion, softened Burgess' criticism of the new Chrysler 200 sedan for the paper's digital edition. ...Read the whole story >>
by Aaron Baar
According to the latest Wireless Smartphone Customer Satisfaction Study from J.D. Power and Associates, owners who used their devices to access social media sites such as Twitter, LinkedIn and Facebook had higher satisfaction rates (783 on a 1,000-point scale, about 22 points higher) than those who do not often access the sites on their handsets. ...Read the whole story >>

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