Wednesday, February 23, 2011

Wednesday Night Marketing News from Mediapost

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by Karlene Lukovitz
For Dunkin', the deal to sell prepackaged K-Cup portions of its branded coffees exclusively in its restaurants represents an opportunity to drive incremental sales/profits for its franchisees and the overall company by providing consumers with "more occasions to enjoy" Dunkin' coffee at home, on "America's fastest-growing single-cup brewing system," said Dunkin' Brands CEO/Dunkin' Donuts president Nigel Travis. ...Read the whole story >>
by Karl Greenberg
BMW is lining up a series of electric and hybrid cars. To support those vehicles, but also to do something it has really never done before -- develop extra-vehicular technology for urban mobility -- the company is launching a sub-brand. The new "BMW i" global brand is going to be as much about BMW's mobility-solutions efforts as new vehicles. ...Read the whole story >>
by Aaron Baar
Even a 109-year-old brand needs a facelift every now and then. As part of its annual spring marketing campaign during the Academy Awards telecast this Sunday, the JC Penney Company is introducing a new corporate logo intended to give the retailer a more modern identity. ...Read the whole story >>
by Tanya Irwin
The Pyrex brand and Sandra Lee have teamed up to educate consumers on how to cook with care when using glass bakeware. Lee, author and editor in chief of Semi-Homemade magazine, also is the host of "Sandra Lee Celebrates," a series of primetime specials on HGTV, and two highly rated television shows on Food Network. ...Read the whole story >>
by Karlene Lukovitz
The latest incarnation of Miracle Whip's distinctive "We're Miracle Whip and We Won't Tone It Down" brand positioning not only declares that the spread isn't for everyone, but is anchored by TV spots featuring both celebrities and actors representing average consumers who declare that they "hate" the brand, interspersed with praise from those who love it. ...Read the whole story >>
by Karl Greenberg
The National Hockey League (NHL) has signed a seven-year deal with Molson Coors in Canada and MillerCoors in the U.S., giving flagship brand Molson Canadian exclusive League rights in the beer sponsorship category. The deal gives Molson rights to the Official Beer of the NHL designation, beginning July 1, with the 2011-12 NHL season. ...Read the whole story >>

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