Thursday, February 24, 2011

Thursday Night Marketing News from Mediapost

Click & Read:

by Aaron Baar
"Snoop is a direct bull's-eye hit for our core customer target," Bob Fant, staff vice president of advertising and brand development for MetroPCS, tells Marketing Daily. "We thought [using him] would be a good way to get off the leash for this handset." MetroPCS draws heavily from minority customers (about 80% of the company's customers are African-American or Hispanic). ...Read the whole story >>
by Karl Greenberg
As part of its "Big Voices in Big Places" strategy, Hyundai Motor America will be, for the third consecutive year, auto-exclusive sponsor of the Academy Awards. The Fountain Valley, Calif. automaker will air nine TV ads during TV coverage of the event on ABC. Jeff Bridges will be absent as a voice in four of the spots because he is up for an award for "True Grit." ...Read the whole story >>
by Karlene Lukovitz
Planters is sponsoring creation of peanut-shaped community parks called "Planters Groves" in four U.S. cities, and launching a "Naturally Remarkable" campaign that encompasses this and other sustainability initiatives ... with a dash of fun. ...Read the whole story >>
Financial Services
by Tanya Irwin
In its first work for Bank of the West, ad agency Heat is breaking from past creative efforts, which primarily featured lifestyle photography. The San Francisco bank is hoping to differentiate itself from some of the less-than-forthcoming offers made by competing banks. ...Read the whole story >>
by Karl Greenberg
The new effort, which extols consumers to "Just Think, Puerto Rican Rum," focuses on tradition and some of the mandates for producing the cane-based spirit that aren't the law in other rum-producing regions. It is also timed with a deal Bacardi recently signed with Puerto Rico's economic development organization that keeps Bacardi production in Puerto Rico for at least another 20 years. ...Read the whole story >>

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