Monday, February 21, 2011

Monday Night Marketing News from Mediapost

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by Karl Greenberg
Now that the National Highway Traffic Safety Administration has concurred with Toyota's own assessment that the company's recall problems were due to accelerator pedals and not the car's neurological systems, Toyota Motor Sales is hoping to retake the reputation hill with a new ad campaign timed with spring. ...Read the whole story >>
by Sarah Mahoney
On the heels of announcing strong fourth-quarter results, Nordstrom is jumping into the online private sales business, scooping up HauteLook. In a deal that may go as high as $270 million, it will buy the three-year-old HauteLook, based in Los Angeles, which offers limited time sale events on fashion and lifestyle brands, often with discounts of between 50 and 75%. ...Read the whole story >>
by Karlene Lukovitz
After years of evolutionary change, digital media have now brought marketing communications to a "break point" requiring a new model. Companies that recognize this and implement fundamental structural changes to address the new realities of marketing management will thrive in the years ahead, and those that don't will fall by the wayside. ...Read the whole story >>
by Tanya Irwin
The rankings measure customer loyalty using Net Promoter Score (willingness to recommend). They are based on survey responses from more than 22,000 U.S. consumers nationwide, and include ratings for 170 individual brands across a large variety of industry sectors (insurance, financial services, airline, telecommunications, technology, retail and online services). ...Read the whole story >>
by Karl Greenberg
The "2011 Customer Service Champions," J.D. Power & Associates annual ranking of brands based on customer feedback, includes five automotive brands: Jaguar, Lexus, Lincoln, Mercedes-Benz, and Cadillac. That puts them in the company of firms like Zappos, JetBlue, Four Seasons, Ritz-Carlton and Southwest Airlines. ...Read the whole story >>

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