Wednesday, December 29, 2010

Wednesday Night Marketing News from Mediapost

Click & read:

by Karlene Lukovitz
The Special K Challenge's fundamentals are the same, but the campaign encourages women to focus on the lasting emotional benefits of shedding extra weight -- more self confidence, courage, pride in themselves, etc. -- rather than fixating primarily on the numbers on their scales. ...Read the whole story >>
by Tanya Irwin
One-third (36%) feel just as secure and one in five (19%) now feel more secure. While this reflects the end of a troubling financial year, it also shows an improvement from what people felt last year at this time. One year ago, over half of Americans (56%) said they felt less secure about their financial situation when compared to the previous year. ...Read the whole story >>
by Sarah Mahoney
When it comes to winning the hearts and minds of e-shoppers, there's still no stopping either Amazon or Netflix: The e-commerce behemoths came in tied for the No. 1 spot in ForeSee's 2010 Holiday E-Retail Satisfaction Index. The top position has been held by one of the two e-retailers since the Ann Arbor, Mich.-based research company launched the index six years ago. ...Read the whole story >>
by Fern Siegel
Sears may have a new slogan: "Where America Shops ... for movie and TV downloads." The retailer, which also owns Kmart, has launched Alphaline Entertainment, an online movie service that lets users download TV shows and new movies on the same day they are released on DVD and Blu-ray Disc. ...Read the whole story >>
by Mark Walsh
The new "Ratings" tab on AT&T's Facebook page essentially imports the five-star-scale ratings and reviews posted on the carrier's main Web site. Users can see recent reviews posted directly on Facebook or the brand site, along with those for featured, highest-rated and popular phones or other wireless gear sold by AT&T. ...Read the whole story >>

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