Monday, December 27, 2010

Monday Night Marketing News from Mediapost

Click & Read:

by Karl Greenberg
December is looking to be a strong month for auto sales. And some are predicting that next year will do well. J.D. Power and Associates says the month will close out at 936,300 vehicles delivered from dealerships, 19% up from last year. ...Read the whole story >>
Financial Services
by Tanya Irwin
About 1.2 billion offers for new credit cards were received by U.S. consumers in the third quarter of 2010, compared to just 391 million in the same period a year ago, according to the Chicago-based company. Issuers continue to focus on credit-worthy consumers, and as a result, eight in 10 offers are for rewards cards promoting points, miles or cash-back to consumers, up from six in 10 offers in 2008. ...Read the whole story >>
by Aaron Baar
Kyocera, parent company of Sanyo Mobile, is promoting its Android-powered Zio smartphone, which is available from Sprint. In addition to the placement on the "People's Choice Awards," Sprint will be running ads promoting the phone during the program and the Zio's sponsorship will be highlighted during commercial bumpers. ...Read the whole story >>
by David Goetzl
Data collected in May found that adults -- those 18 and up -- living in homes with annual $75,000+ incomes account for 48.5% of all DVR owners. Adults in homes with incomes of $100,000+ account for 29%, more than any other income segment. ...Read the whole story >>

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