Thursday, December 30, 2010

Thursday Night Marketing News from Mediapost

30 hours left to 2010. Spend them wisely.

Click and read:

by Sarah Mahoney
Describing it as a "makeover on steroids," the Cincinnati-based retailer will seek nominations through its Facebook page, with finalists decided by Facebook voting. The winner will get a total reinvention from Clinton Kelly, Macy's style expert and co-host of TLC's "What Not to Wear." ...Read the whole story >>
by Tanya Irwin
"We believe that MMOs will overwhelm the video game market in 2011," according to GamersFirst. "Gamers will have more MMOs than ever choose from, giving players a variety of games and publishers the biggest marketing challenge. Overall, there will be an MMO catering to each niche of gamer very soon." ...Read the whole story >>
by Karlene Lukovitz
Just 13% of beer drinkers currently express a preference for domestic craft or microbrew beers, compared to 43% for domestic and 22% for imported. However, 59% say that they like to try craft/microbrew beers, and 51% say that they would try more of these if they knew more about them, Mintel found. ...Read the whole story >>
by Karl Greenberg
Kelley Blue Book has come out with its list of new nameplates that the firm thinks will develop a following next year. These aren't redesigns, or next-generation cars and trucks bearing familiar nameplates. Rather, they are entirely new vehicles by automakers hoping to make forays into competitive territory. ...Read the whole story >>

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