Friday, December 31, 2010

Friday Night Marketing News from Mediapost

As I wrap up the year, thanks for your support, thanks for your contributions, comments and feedback and stay safe tonight.

In 2011, Collective Wisdom will continue with at least 3 updates daily, 7 days a week including holidays. I am also launching another blog focusing on Social Media. More details next week.

Click and read:

by Nina Lentini
Although we cover a dozen or so industries from automotive to electronics to retail, when it comes to attracting readers to our stories -- well, we are what we eat, apparently. ...Read the whole story >>
by Sarah Mahoney
When it comes to what consumers do when they go shopping, Marketing Daily readers want to know two things: Who's spending (especially if it's Gen Y), and how much are they spending? Here are the top 10 retail/consumer behavior stories of the year. ...Read the whole story >>
Food and Beverages, Restaurants
by Karlene Lukovitz
Twenty eleven saw food/beverage and restaurant brands pulling out the innovation stops in response to economy-driven "new normal" behaviors -- the former to combat private label incursion and capitalize on more at-home eating, the latter to woo consumers out of their homes at mealtimes. The common ground: CPG's and foodservice brands alike devised highly creative ways to harness social media. ...Read the whole story >>
Tourism, Travel
by Tanya Irwin
There's no power like star power, as evidenced by the attention Marketing Daily readers paid to a story about superstar Beyoncé Knowles starring in a Super Bowl spot for Vizio. ...Read the whole story >>
Electronics, Telecommunications
by Aaron Baar
If there's a new technology or media platform that can enable marketing programs, Marketing Daily readers want to know about it, judging from the most-read stories of 2010 covering the consumer electronics and telecommunications industries. ...Read the whole story >>
Automotive, Packaged Goods
by Karl Greenberg
My most-read story in 2010 was about social media. No! Wait. Really? Social media? No surprise, social was the "it" platform for marketers in 2010, and pundits have said it will be so this coming year as well, as metrics become more systematized and go deeper than mere hits and leads. ...Read the whole story >>

Sphere: Related Content

No comments: