Wednesday, September 22, 2010

Wednesday Night Marketing News from Mediapost

Click & Read:

by Aaron Baar
"Movies capture the imagination of everyone. It's the upper echelon of video entertainment," Marc Davis, group manager of national advertising, tells Marketing Daily. "The way we've positioned this campaign, the name of the phone is Epic. The titles are Epic -- what more content could you provide than an epic movie itself." ...Read the whole story >>
by Karl Greenberg
At the IMG Sports Marketing Symposium in New York, boasting record audience numbers on Tuesday, MillerCoors CMO Andy England opened the conference with a discussion of the "three R's": retail activation, relationships and reach. "Sports deliver the right audience for our media message. Sports deliver audience and reach I care about. That's why we spent 60% of media against sports," he said. ...Read the whole story >>
by Karlene Lukovitz
"An image like a coupon or photo provides the visual impact that bland text lacks, in terms of grabbing consumers' attention, without the time commitment required for loading, watching and perhaps sharing a video," notes Vitrue CEO Reggie Bradford. "While video consumption, including on mobile, will continue to grow, there are practical limitations -- particularly at work." ...Read the whole story >>
by Karl Greenberg
The campaign includes digital out-of-home boards, dealership elements, and many non-traditional elements aimed at the creative community, to include "chalk art" stenciling around urban centers and projections supporting Scion Sessions and other local events like Montreal's Piknik Electronik and Shine Night Club in Vancouver. ...Read the whole story >>
Financial Services
by Tanya Irwin
"We hear from happy customers every day in social media and through customer service chat and phone calls," states CMO Sanjay Gupta. The new campaign -- which also includes radio, print and online -- will emphasize Ally Bank's customer-friendly services, products and features and will reflect the success of Ally Bank and focus on why customers love the bank. ...Read the whole story >>
by Sarah Mahoney
Experts believe that will translate into another heavy promotional season. "We're going to see holiday shopping begin earlier, and the consumer is going to be much more considered in terms of what they're buying and how much they're buying," Doug Stephens, president of Retail Prophet Consulting, tells Marketing Daily. "Their confidence is just not very high." ...Read the whole story >>

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