Click & Read:
Automotive
by Karl Greenberg
Optima has an opportunity because consumers in the mid-sized car segment are conditioned to expect that they come in one flavor -- vanilla. Thus, says Kia VP Marketing, Michael Sprague, the new Optima will stand out. "Lots of people buy on reliability and dependability. But our research shows that the only significant reason that styling hasn't been just as important is because until now there has not been a design-centered focus." ...Read the whole story >>
Telecom
by Aaron Baar
"If you think about the marketing communication within the wireless community, it's all smartphone-focused," J.D. Power's Kirk says. "They're hoping the customers that have a traditional feature phone will get an upgrade." However, two things are keeping many who don't see the immediate need for the bells and whistles of a smartphone from upgrading: the economy and the additional charges (such as data plans) that come with smartphones. ...Read the whole story >>
Financial Services
by Tanya Irwin For the most part, consumers are happy with their insurance experience, but 12% those surveyed by the Chief Marketing Officer Council say they resent not hearing from companies until it is time to pay the bill. The biggest communications oversight seems to be silence on the part of the insurance companies. ...Read the whole story >>
Sports
by Karl Greenberg
Madison Square Garden is on a roll, inking sponsorship deals for its properties and the teams that play there. The company this week signed with Volkswagen, and made JP Morgan Chase its first and only marquee partner -- a long-term deal that gives the bank unprecedented opportunities around just about every physical and media property MSG has but also gives the company a front row in the transformation of the flagship property. ...Read the whole story >>
Financial Services
by Tanya Irwin The work has resonated with fans. Both TV spots were placed on YouTube in early September, with a spot called "Grandma" receiving nearly 85% of total views. In addition, the videos have gone viral with almost 50% of views watched outside of YouTube. ...Read the whole story >>
Food
by Karlene Lukovitz
Why the education push? While tofu continues to grow in popularity as an ingredient in restaurant offerings, Americans still tend to be intimidated by using these products at home, acknowledges Nasoya VP, marketing Susan Rolnick. "When people learn where I work, I often hear, 'I bought some tofu once and it sat in my fridge until I threw it out. I just didn't know what to do with it.'" ...Read the whole story >>
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