Tuesday, September 21, 2010

Tuesday Night Marketing News from Mediapost

Click & read:

by Aaron Baar
According to the American Customer Satisfaction Index, overall satisfaction with personal computers increased 4% over the previous year. The news is even better for other consumer electronics; the category's overall customer satisfaction increased 2.4% to 85, the best-ever score for the category and the highest level of customer satisfaction for any industry covered by the ACSI in 2010. ...Read the whole story >>
by Karl Greenberg
Toyota is launching a Web series as part of its AutoBiography social media campaign to promote Camry and Corolla. The new video series running on Break Media's network of sites features standup comics doing monologues about their first cars. The new video series, "Standup Stories," has six comedians riffing on the theme. ...Read the whole story >>
by Karlene Lukovitz
The segment, designed to help publicize the annual Susan G. Komen Massachusetts Race for The Cure on Sept. 25 in Boston, as well as build awareness and usage for Perdue Perfect Portions, features volunteers from the national organization's state affiliate talking about why they volunteer and how Perfect Portions help simplify their busy lives. ...Read the whole story >>
by Karl Greenberg
The brief, urging the U.S. Supreme Court to agree that California should not be able to restrict violent images and speech, says a long aesthetic history of violence supports the point -- from Homer ("Menelaus hacked Pisander between the eyes, the bridge of the nose, and bone cracked, blood sprayed and both eyes dropped at his feet to mix in the dust") to the Brothers Grimm fairy tales and Tom and Jerry cartoons. ...Read the whole story >>
by Aaron Baar
B&G Foods will promote the product with newspaper inserts and advertising, as well as handing out samples in markets where the company has significant product distribution, including New York City. "The sampling is the most important part of it because it's a product that once you smell it and once you taste it, you're going to fall in love," says B&G Foods' Jordan Greenberg. ...Read the whole story >>
Financial Services
by Tanya Irwin
This is the first time the company is using real TIAA-CREF advisors in the commercials and not actors. Various elements of the campaign will feature advisors talking about how they partner with clients to plan through the key parts of life and realize their ambitions. ...Read the whole story >>

Sphere: Related Content

No comments: