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Beverages
by Karl Greenberg "This is very different approach, bringing young entrepreneurs and partnering with them to help them create a sustainable business model. It's about getting involved in innovation, not just putting our name on something. ... We are trying to add value. We are also trying to inspire new thinking and innovation. So I think it works not only to cultivate great platforms but also to find new ways to connect consumers." ...Read the whole story >>
Retail
by Sarah Mahoney
it seems letting consumers pick how the money will be spent--despite the popularity of the Pepsi Refresh Project -- doesn't work as well as most marketers think. We caught up with Alison DaSilva, EVP of the Boston-based marketing agency, to find out what's up in the pink-, green-, yellow- and red-ribbon jungle. ...Read the whole story >>
Automotive
by Karl Greenberg This month, the Jackson Center, Ohio-based company is partnering with Bloomingdale's for its fall "Hot" campaign wherein an Airstream trailer will appear on the cover of the home catalogue, and across Bloomingdale's marketing platforms in stores nationwide. In the travel-themed campaign, Airstream vehicles will be in the Men's, Women's, and Home catalogues, and on store signage. ...Read the whole story >>
Research
by Aaron Baar
As with any marketing technique, consideration of which messaging format to use depends heavily on the campaign's objectives. Too often, Dynamic Logic finds, marketers want to put too many divergent messages (such as call to action along with a 'create-your-own' element) in an online display ad, forgetting that consumers have extremely short attention spans while surfing the Internet. ...Read the whole story >>
Food
by Tanya Irwin The tour is being promoted on the company's Web site at www.organicvalley.coop/Generation Organic and also via social media. The company will post tales from the road, photos and videos at www.organicvalley.coop, on Twitter @GenOrganic and on Facebook at www.facebook.com/GenerationOrganic. ...Read the whole story >>
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