Thursday, September 23, 2010

Thursday Night Marketing News from Mediapost

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by Karl Greenberg
Volkswagen is sponsoring the New York Rangers for the 2010-11 season in a deal with MSG that includes the VW logo on ice, vehicle displays at Madison Square Garden and on-air activation. The effort also includes an in-arena fan contest, the "Shoot. Score. Drive. Challenge," which puts VW cars and crossovers on ice -- literally -- for a promotional in-game contest dangling Volkswagen vehicles as prizes throughout the season. ...Read the whole story >>
by Sarah Mahoney
Four out of 10 adults -- the most in the survey's history -- plan to dress in costume, up from 33% last year. And 11.5% of those in survey will get their pets into the spirit of the holiday. (Petsmart already has a photo contest going, and its Howl-O-Ween Shop is featuring a Martha Stewart Mummy Dog costume, tandem looks, so you and your dog can dress alike, and canine lobster suits.) ...Read the whole story >>
by Karl Greenberg
Toyota's involvement includes broadcast, print and online experiences: In Smithsonian Magazine and online, Toyota will present something called "Featured Five," a listing about each of the venues. Toyota will also donate $1 -- up to $10,000 -- to museum programming nationwide for each online consumer query about its Avalon full-sized sedan. ...Read the whole story >>
by Karlene Lukovitz
Recent product launches -- including Chocolate Cheerios, Wheaties Fuel, new grain snack bars and fruit snack varieties, new Yoplait Greek yogurt varieties and Yoplait Splitz layered yogurts -- helped drive a 2% increase in U.S. retail sales, to $2.45 billion, on top of 6% sales growth in last year's first quarter. Growth was supported by increased marketing. ...Read the whole story >>

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