Wednesday, August 25, 2010

Wednesday Night Marketing News from Mediapost

Click & Read:

by Karl Greenberg
"While it's unclear what Ford paid for the Facebook reveal, I'm confident it was nowhere near the cost of even one $2.5 million Super Bowl commercial," said Jumpstart Media's Joe Kyriakoza. "Ford's campaign clearly demonstrates that while traditional media can be highly effective in driving consideration, a well-executed and deeply influential online program can shift car shopping intent with immediacy and efficacy." ...Read the whole story >>
by Tanya Irwin
Marketing includes consumer incentives, cinema, newspaper and magazine ads, and public relations, as well as social and mobile activities. In addition, Kraft Foods is working with over 40 food retailers nationwide to implement unique in-store displays and programming. ...Read the whole story >>
by Aaron Baar
In addition, Quaker is adding two new products to its breakfast offerings. One, Quaker Mix-Up Creations Instant Oatmeal, is a kid-focused product that allows kids to mix oatmeal flavors into unique combinations. The second, Hearty Medleys Instate Multigrain Hot Cereal, is an adult-focused blend of four whole grains -- oats, wheat, barley and rye. ...Read the whole story >>
by Sarah Mahoney
Marketers are stressing convenience. For example, CVS, which also owns MinuteClinics, is offering online scheduling for the first time. Walgreens, which owns Duane Reade and Take Care Clinics, is giving flu shots daily, with no appointment required. Walgreens is also offering a new, direct medical billing option through several insurance carriers, and it is even selling flu shot gift cards. ...Read the whole story >>
by Karl Greenberg
The multiyear deal makes the Shanghai Film Group, which owns 640 feature films and is the largest cinema chain in China, the first official movie partner of the league there. It is also the first time SFG has partnered with a U.S. sports league. ...Read the whole story >>

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