Tuesday, August 24, 2010

Tuesday Night Marketing News from Mediapost

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by Sarah Mahoney
The Anew Platinum products, which include a night cream and serum, will be sold through reps, and spokesperson Jacqueline Bisset will also appear in the pages of the Avon brochure. TV ads are set to break in October, an Avon spokesperson tells Marketing Daily, followed by a magazine campaign in November issues. ...Read the whole story >>
by Karl Greenberg
After the disaster, the tourism board launched FloridaLive.com, which offered real-time views of Florida beaches and social media elements so people could read what tourists, residents and others were saying. It also had time-stamped photos, Twitter, videos, blogs, vacation deals, travel and fishing reports. ...Read the whole story >>
by Aaron Baar
Using its Facebook presence, Papa John's will look to insert itself into the various fantasy football leagues by offering league commissioners (or whomever submits an entry) the opportunity to attend the real-life NFL 2011 draft, as the company searches for the "ingredients to a better league," says Melissa Richards-Person, senior director of advertising and promotions for Papa John's. ...Read the whole story >>
by Karl Greenberg
"Initially, we were not sure there were going to be any differences," says Ipsos' Donna Sabino. "I come out of advertising, where you think in terms of targets -- say, 25-to-54 -- more than psychological definers. You don't think, for example, about how having a child under 18 impacts across product categories; stereotypically, you don't think of an affluent woman shopping at Kmart or Walmart." ...Read the whole story >>

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