Thursday, August 26, 2010

Thursday Night Marketing News from Mediapost

Click & Read:

by Aaron Baar
"We wanted the star of the videos to be someone who could deliver the message about teen behaviors in a way that was both humorous and meaningful," Demetra Kavadeles, a representative for LG, tells Marketing Daily. "As a comedic actress, Jane has a unique style that worked perfectly for what we had in mind. It was also important that this person be a parent and could appeal to parents and teens alike." ...Read the whole story >>
by Sarah Mahoney
Offering further proof that it is taking just as many competitive cues from the likes of Best Buy as it is from rival Wal-Mart, Target Corp. says it is substantially strengthening its electronics offerings, adding free tech support for all products as well as a tempting trade-in program. ...Read the whole story >>
by Karl Greenberg
While the campaign makes the electric Leaf vehicle halo for the entire brand, Nissan's new VP of marketing, Jon Brancheau, concedes that a major challenge will be explaining to consumers in a market full of hybrids, mild hybrids, gas-assist hybrids, just what it is, precisely, that's under the hood. One of the new ads explains, for example, that -- as a pure electric car, the first mass-market electric -- there's no tailpipe. ...Read the whole story >>
by Sarah Mahoney
Avon, which bills itself as "The company for women," says the contest will include a singing portion for women, but that the songwriting portion of the competition will be open to both men and women. The contest is a first for Avon. ...Read the whole story >>
by Tanya Irwin
The company is publicizing the effort on its homepage and via an email to the over 9 million Choice Privileges rewards program members, according to Heather Soule, a Choice Hotels spokesperson. On Aug. 28, Choice will host a special block party concert in New Orleans featuring the first artist featured as part of the effort. ...Read the whole story >>
by Karl Greenberg
For many large corporations, the call center is the one human experience a consumer has with the company. "If a customer hangs up mad, it isn't the agent they are going to blame, it's the company that put them in that position in order to save a buck by sending their call overseas," says CFI Group's Sheri Teodoru. ...Read the whole story >>

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