Thursday, August 26, 2010

It's not the Price

That should be the focus of what you're doing according to this from my email:

Daily Sales Tip: The Right Presentation

You have little control over price, but you do have control over presenting the prospect with enough reasons to buy.

Your price can be higher than the competition as long as the prospect feels it's justified in terms of the values and benefits offered.

Source: John R. Graham, president of Graham Communications

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