Wednesday, August 11, 2010

10 ways to Support your Best Customers-3

Time to continue our series:

10 Ways to Support Your Best Customers

Every company is in the service industry, right? Expert pointers for how to best perform for your best accounts.

By Inc. Staff |

Even if you're not in the customer service business, there's one clear way to please your customers: act like serving them is your first priority. We've compiled tips from expert interviews and articles that have appeared in Inc. and on to find the most poignant pointers for pleasing your most valuable customers.

3. Bring expertise to the table.

Aside from being flexible, the most important thing a small business can do to differentiate itself is "having deep expertise that can give us knowledge about a particular customer segment or a technology." That's according to Larry Wood, Intuit's director of sourcing. "Several years ago, I did an RFP for a hardware bundle comprising five components. We were interviewing suppliers for each of the components when one of them took a chance and said, 'You don't know anything about this market. Let me step up. I know all these other providers. I can buy these other components and bundle it for you.' That was amazing. They addressed a lot of our needs and took a lot of things that we weren't familiar with off the table. I have to admit that I see very few companies do that." Read more.

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