For the next 5 nights and then 5 nights next week, I'm going to share an article with you from Inc on 10 ways to support your best customers.
Let's get started:
Every company is in the service industry, right? Expert pointers for how to best perform for your best accounts.
Even if you're not in the customer service business, there's one clear way to please your customers: act like serving them is your first priority. We've compiled tips from expert interviews and articles that have appeared in Inc. and on Inc.com to find the most poignant pointers for pleasing your most valuable customers.
1. Be accessible. Be very accessible.
When dealing with large clients, small businesses can get self-conscious about their size. But the dexterity of start-ups and flexibility of lean operations is exactly what draws aerospace giant Northrop Grumman to work with small companies. "In 2009, we subcontracted $4.5 billion worth of goods and services to small businesses," says Gloria Pualani, director of socioeconomic business programs at Northrop Grumman. "Because we're such a large company and we have so many commodity lines, we ask that our suppliers really target their outreach." Pualani adds: "Also, the advantage to us of working with a small business is the flexibility and agility they offer. Many times we have orders that require very quick turnaround. So it helps when it is the decision makers that we are talking to, and we don't have to go through three or four layers of people to get a decision made. We like to have access to the CEO or CFO of a company, the person who is actually making the decisions." Read more.
Posted by
ScLoHo (Scott Howard)
Labels: customer service
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