Wednesday, July 21, 2010

Wednesday Night Marketing News from Mediapost

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by Karl Greenberg
Most used-car shoppers plan to spend less than $15,000, and half of new-car shoppers said they plan to spend $25,000 or less. While the company says most shoppers are not biting the incentive-baited hook, 0% financing is still the most appealing offer followed by low monthly payments for those who are likely to be influenced by such offers. ...Read the whole story >>
by Sarah Mahoney
"Overall, consumers have reached this new equilibrium of spending and making decisions about things like groceries and apparel and electronics and automotive," Dee Warmath tells Marketing Daily. "The pie has shrunk, so each category is competing with another. So while there is a roving release of pent-up demand, there's not an overall increase in spending." ...Read the whole story >>
by Karlene Lukovitz
While Brown-Forman is simultaneously marketing the liqueur for mixed drinks and mixed shots, Tuaca is primarily positioned as a shot brand that appeals to young adult consumers, "and we wanted our packaging to reflect that, while still conveying the rich heritage," says Tuaca brand director Monica Garaitonandia. ...Read the whole story >>
by Aaron Baar
To launch the 11th iteration of its NCAA Football game, EA Sports is taking both a national and regional approach. A national television commercial features fans and football luminaries talking about their college football fanaticism by completing the phrase, "Where I come from ..." with a team-specific comment. ...Read the whole story >>
Packaged Goods
by Tanya Irwin
McNeill-PPC is offering a daily online sweepstakes through July 30 for a pair of tickets to the shows, which feature an array of female artists. On the o.b. Web site, people are invited to use an o.b.-branded guitar pick to strum a few bars on a guitar for a chance to win. They can also "like" the brands on Facebook in order to get a "VIP ticket tip-off." The Facebook page includes a link to a sweepstakes for the VIP package, which includes plane tickets, hotel and backstage passes. ...Read the whole story >>
by Karl Greenberg
CEO Victor Muller is appealing to owners and fans this week at the 28th Saab Owners Convention. To promote the forthcoming 9-5, Saab will also be in New York next week to give auto scribes a taste of the car, and a chance to hobnob with Saab executives over -- what else? -- a Swedish dinner in Monticello, N.Y. ...Read the whole story >>

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