Tuesday, July 20, 2010

Tuesday Night Marketing News from Mediapost

Click & Read:

Financial Services
by Tanya Irwin
The campaign targets financially underserved consumers. Visa estimates that there are approximately 80 million financially underserved consumers in the U.S. alone. The multichannel campaign features social media, mobile, digital, grassroots events and radio advertising, as well as in-store demonstrations, displays, and promotions. ...Read the whole story >>
by Aaron Baar
According to Mintel Comperemedia, 19% of consumers would be interested in using prepaid cards rather than a banking account to pay their bills. Their main motivation: avoiding overdraft and other fees. Of even more concern for banks is that the percentage of those willing to consider the prepaid cards increased among the affluent. ...Read the whole story >>
by Karl Greenberg
The idea came to GE's Steve Liguori a year and a half ago when he was working out of the company's London office and discovered that people doing the same job in the same region in the same building not only weren't sharing information, but had no idea that their counterparts existed. ...Read the whole story >>
by Karlene Lukovitz
The correlations between early-tech adopters and heavy restaurant patronage can likely be attributed in large part to early adopters' higher-than-average affluence, which also enables them to eat out more frequently, says Technomic's Darren Tristano. More important, he points out, is the confirmation that these early adopters are likely to be among the first to broadcast their opinions. ...Read the whole story >>
by Karl Greenberg
"The way you want to think about it is as a pond," says Geoff Ramsey of research firm eMarketer. "You throw stuff out there -- ads, for instance -- and what you are looking for is the ripple effect. It's the measurement of that where you see the real value of social media." ...Read the whole story >>

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