Thursday, July 22, 2010

Thursday Night Marketing News from Mediapost

Click & Read:

by Sarah Mahoney
"There is practically no segment or category out there where Boomers aren't a significant audience, even across technology, including cell phones and computers. They may not be the first ones in the door when a new product comes out, but it's close," says Doug Anderson. "They are purchasing at rates just as high as other segments, and because they are often buying for their kids, many are double-dipping." ...Read the whole story >>
by Karl Greenberg
"We looked at the market landscape and saw that, though we are a seasonal product, we have the same distribution as motor oil," says Sam Martin, Prestone's product manager for global coolants. "So much of sales is four months every year, so we wanted to see how we could expand that horizon a little bit." ...Read the whole story >>
by Karlene Lukovitz
Visits to U.S. restaurants declined by 3% during the year ending in May, compared to a year ago, according to NPD CREST tracking data on usage of commercial and noncommercial foodservice outlets. Moreover, consumer spending in restaurants declined by 1% -- the first dollar decline recorded since NPD began its foodservice industry tracking in 1976. ...Read the whole story >>
Financial Services
by Tanya Irwin
A new relationship with WildTangent includes a Latino financial advice microsite and an insurance-focused social simulation game. The program integrates entertainment and education to engage consumers with the brand, its products and its agents. ...Read the whole story >>
by Aaron Baar
Even the use of more "traditional" advertising is up via mobile devices. According to ABI, 28% of 2010 consumers viewed a commercial while watching video, compared with 20% in 2008. "In the coming months, this will change as more marketers grasp the significance of this changing behavior, and move budgets into mobile -- especially those chasing a branding lift," according to the report. ...Read the whole story >>
by Karl Greenberg
The division is offering the Targeted Marketing solution to Ford, Lincoln and Mercury dealers for a significant cut in price -- $599 per month, which FordDirect says is 40% to 60% below what such services usually cost for dealers. Ford says sales from FordDirect Internet referrals represent nearly 20% of Ford Motor retail sales. ...Read the whole story >>

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