Click & Read:
Automotive
by Karl Greenberg "In the old days, someone would print a [KBB] window sticker, put it on their car window, not sell it for six months and then by that time the KBB value is out of date," says KBB's Cy Scott. "So a potential buyer would go to our site and get a totally different price. That's what the Live Value feature solves." ...Read the whole story >>
Automotive
by Karl Greenberg
The challenge in the U.S. market is that Americans who aren't big fans of Formula racing won't know the brand. "In the rest of world, we have a huge presence with Formula One," says spokesperson Lynne Arciero, "but because it's not as popular in the U.S. we need to build up a 'cool' factor. For the brand's longevity, we have to promote what McLaren means." ...Read the whole story >>
Food
by Tanya Irwin "Given the surge in social network marketing and its growing clout, just about anything that amplifies a company's online interactive experience with customers and potential customers is a net plus these days," says Packaged Facts' David Lummis. "Also, [such] initiatives can be cost-saving ways to reach a potentially vast market base not just nationally but globally." ...Read the whole story >>
Restaurants
by Karlene Lukovitz
The recent rise in healthier menu items likely reflects both growing consumer awareness/demand and governmental initiatives to address obesity and nutrition issues, including federal requirements for nutritional transparency on menus that will go into effect next year. ...Read the whole story >>
Research
by Aaron Baar "Everyone's doing just a little more [saving] or are about the same level as they were in February," Regina Corso, director of the Harris Poll, tells Marketing Daily. The economic indicators may be out there, but the American public's not feeling it yet. People are still gun-shy about spending." ...Read the whole story >>
Beverages
by Karlene Lukovitz
The Defenders, dressed in hard-to-ignore (even in Manhattan) green-and-black costumes that include head goggles and shields bearing the New Leaf logo, will pilot a branded vehicle around the city dispensing New Leaf samples and searching for "taste offenders." ...Read the whole story >>
Research
by Sarah Mahoney
Most people in marketing are either so BlackBuried or lost in the C-suite that they miss key developments in industry jargon. Thankfully, Chicago ad agency Cramer-Krasselt is ready to loop you back in with this year's version of its "Cultural Dictionary." ...Read the whole story >>
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