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by David Goetzl With the stronger upfront market, NBC Universal opted to sell more inventory than a year ago, yielding an approximate 18% increase in combined broadcast and cable volume over 2009. Parent General Electric said half of the boost was due to selling a larger percentage of the inventory, half thanks to higher pricing. ...Read the whole story
by David Goetzl
After bringing in outsiders and enduring a series of rotating execs, Discovery is going with one of its own to lead marketing for the fledgling Oprah Winfrey Network. Maurizio Vitale will head the new network, debuting in January 2011. ...Read the whole story
by Wayne Friedman Video Metrix 2.0, coming from Internet researcher comScore, adds to the complex environment of calculating online usage of premium TV shows. It focuses on more granular data of video content, delineating between online video content and online video ads. ...Read the whole story
by Wayne Friedman
Virtually erasing its 21% decline in TV revenues in the second quarter of 2009, Gannett Co.'s TV operations rocketed up 20% to $177.5 million for the same period this year. ...Read the whole story
by Erik Sass CBS Radio has relaunched its online streaming media player, offering an immersive multimedia environment for users and more capabilities and placement opportunities for advertisers. The move follows the net's relaunch of 90 music Web sites in April. ...Read the whole story
by Erik Sass
Richard Branson's Virgin is planning to launch a new digital magazine, titled Maverick, under the leadership of his 28-year-old daughter Holly. Focusing on the creative side of business, technology, travel and design, it won't promote other parts of the Virgin empire. ...Read the whole story
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