Click and Read:
Automotive
by Karl Greenberg
Despite that big silver lining, analysts are taking those numbers with a few grains of salt. After all, last April the market was scraping the bottom. "When the SAAR is 10.4 million and we used to be at 16 million units," says Jim Hossack of AutoPacific, referring to how far yearly auto sales dropped last year, April gains represent "a small increase." ...Read the whole story >>
Financial Services
by Tanya Irwin
The campaign is aimed at "ultra high net worth individuals and families seeking a private banking relationship to help them manage the complexities that come with wealth, including both tangible and intangible assets," according to the New York-based Bank of America's private wealth management unit. ...Read the whole story >>
Entertainment
by Aaron Baar Team play is a new feature for this version of the game (and one that doesn't normally occur in real life). Most skateboarding contests showcase individual talents. The trick was to show off that feature -- which might appeal more to younger and older gamers than the 17- to-24- year-olds to whom the game had appealed in the past -- without alienating the core skaters, says John Elder, president of Heat. ...Read the whole story >>
Food
by Karlene Lukovitz
The new online initiative aims to encourage healthy-weight initiatives for children by reaching educators and parents through two new sites co-sponsored by the Healthy Weight Commitment Foundation, Discovery Education and Meredith Corp. The sites are intended to support First Lady Michelle Obama's "Let's Move" initiative. ...Read the whole story >>
Food
by Karlene Lukovitz Al Fresco, the country's leading all-natural chicken sausage, has updated its logo and packaging and launched a national marketing/advertising campaign -- including its first major online push and a revamped Web site -- to support the "evolved" brand image. ...Read the whole story >>
Packaged Goods
by Karl Greenberg
"Not all recalls are equal, and in this case, McNeil was proactive, instituting the recall before anyone got hurt," says brand guru Robert Passikoff. "And the very fact that they are doing it is likely to generate a 'yes, they are the brand that is doing the right thing at the right time' response." ...Read the whole story >>
Research
by Sarah Mahoney
"Overwhelmingly, marketers feel that success in today's environment is gauged by revenue and ROI-they know that it's about deals over leads, and metrics, metrics, metrics," says Parker Trewin, director of marketing communications for Genius.com. "But while they've gotten religion about the importance of sales, they still haven't quite figured out how to get to that pot of gold." ...Read the whole story >>
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