Click & Read:
Beverages
by Aaron Baar In mid-May, PepsiCo will launch Pepsi Loot, an iPhone app that uses geotargeting for people to find nearby restaurants that serve Pepsi beverages, ranging from chains Taco Bell, Pizza Hut, Arby's and Panda Express to individual restaurants that have Pepsi contracts, says Pepsi's Margerie Schelling. "It's a big equalizer. It's bringing a lot of awareness to some of our smaller partners." ...Read the whole story >>
Energy
by Sarah Mahoney
"Since the accident, BP has gone from being No. 1 in its category in our brand loyalty index to dead last," says Robert Passikoff, founder of Brand Keys. "Today, reputation is your brand positioning minus what you've been caught doing. That is exactly what we are seeing here, and BP is in a lot of trouble." Branding expert Lisa Merriam agrees. "The much-admired green sun BP brand died this week," she says. ...Read the whole story >>
Beverages
by Karlene Lukovitz Talk about tempests in teapots...An offhanded political joke on Twitter this week amid the controversy surrounding a new Arizona law aimed at illegal immigrants resulted in a spate of online/social media posts suggesting a boycott of AriZona Iced Tea. The irony: AriZona Beverages, makers of iced teas and other beverages, was founded in Brooklyn and is headquartered on Long Island, New York. ...Read the whole story >>
Automotive
by Karl Greenberg
The campaign, which kicks off on Monday, features two 30-second TV spots, one showing a woman's thought process as she shops, the other a man's emotional drive. The ads evolve AutoTrader's "Armada" creative, which showed parades of cars each finding its way to just the right buyer. Except in this case, the buyers are choosing the cars, and the parade is internal. ...Read the whole story >>
Automotive
by Karl Greenberg Bosch Spark Plugs is touting its relationship with race team Hendrick Motorsports, whose drivers are in a new multimillion-dollar national advertising campaign aimed at do-it-yourselfers, and running through the fall.The campaign, "Light 'Em Up", Bosch's biggest to date, is meant to appeal to car buffs seeking high-performance parts with a new microsite, LightEmUp.com, as well as print ads, a digital campaign, and an iPhone app. ...Read the whole story >>
Sphere: Related Content
Posts
No comments:
Post a Comment