Click & Read:
Research
by Tanya Irwin "Gen Y goodwill is arguably the closest thing to a crystal ball for predicting a brand's long-term prospects," says Scott Galloway, New York University Stern clinical associate professor of marketing, who founded L2. "Just as Boomers drove the luxury sector for the last 20 years, brands that resonate with Gen Y, whose purchasing power will surpass that of Boomers by 2017, will be the new icons of prestige." ...Read the whole story >>
Automotive
by Karl Greenberg
A source close to Ewanick and the companies involved and who requested anonymity said Nissan was Ewanick's second choice after GM, but that the latter wasn't willing to make a space for him. He adds that the data- and cost-driven Nissan would not have been a good fit for Ewanick, whose focus is ad creative. "Hyundai is also heading that way, which is why he left," he says. ...Read the whole story >>
Research
by Karlene Lukovitz
Major packaged food and beverage companies and restaurant chains alike are shifting more of their capital expenditures overseas, in line with their increasing emphasis on realizing growth through developing markets, confirms a new U.S. corporate capital expenditures report from Fitch Ratings. ...Read the whole story >>
Electronics
by Aaron Baar
Olympus is looking to get people to express their artistic sides with a new YouTube-based contest in which they vie to get their dream photography or video project funded, while using the company's new PEN camera. "The PEN your story challenge," says a rep, "is about getting more consumer engagement of the PEN camera. This is about getting the camera into the hands of as many people who can get it and empowering them." ...Read the whole story >>
Retail
by Karl Greenberg The company is also doing social-media elements on Facebook and YouTube, as well as Playtex "Fit Fridays" promos where one Facebook fan wins a free bra, fit and style tips, and a star turn in video segments featuring style maven Alison Deyette. The campaign, which runs through May 21, offers a chance to be flown to New York for a fitting with Deyette. ...Read the whole story >>
Food
by Karlene Lukovitz
Rick Wolford, chairman of GMA's board of directors and chairman, president and CEO of Del Monte Foods, issued a follow-up statement praising the bill's sponsors for creating "sensible, science-based legislation" with a framework that is "both simple and attainable." ...Read the whole story >>
Beverages
by Karlene Lukovitz
While High Life's red-and-white, "soft cross" logo is unchanged, the cartons' front panels now feature a considerably sized-down version, along with an image of a just one bottle, rather than two. Both images are silhouetted against a simple gold background that subtly reinforces High Life's iconic "Champagne of Beers" tagline. The brand's traditional "Girl in the Moon" logo, is also spotlighted, but on the carton's side panels. ...Read the whole story >>
Sphere: Related Content
Posts
No comments:
Post a Comment